Second largest consumer market in Russia

Leningrad region in agglomeration with Saint Petersburg is the second largest consumer market in Russia and one of the largest markets in Europe. Total population of Leningrad region and Saint Petersburg is about 7.3 million people or 5% of population in Russia.

Population, million people

Leningrad region in agglomeration with Saint Petersburg is a market with high level of purchasing power of population.

Average salary in Saint Petersburg (according to the data of 2019) is 63,890 rubles, in Leningrad region – 45,600 rubles (which is 6.2% more than in 2018). The average monthly nominal salary of one employee in January-September 2020 amounted to 47,413 rubles (102.5% in comparison with January-September 2019).  

Leningrad region in agglomeration with Saint Petersburg is a market characterised by:

• High consumer demand. Retail turnover of Leningrad region and Saint Petersburg amounted to 1,918.1 billion rubles in 2019, which is 4.9% more than in 2018. Retail turnover of Leningrad region in January-October 2020 amounted to 393.6 billion rubles, which is 5.6% higher than in the same period of 2019.
• Efficient transport and logistics system for consumer market maintenance.
• Diversity of consumer market – availability of huge amount of large target audiences and consumer niches.
• Postindustrial type of consumption – high demand for hi-tech and innovative production, information technologies, etc.
• High demand in service sector, entertainment, recreation and tourism.