Leningrad region in agglomeration with Saint Petersburg is the second largest consumer market in Russia and one of the largest markets in Europe. Total population of Leningrad region and Saint Petersburg is about 7.7 million people or 5% of population in Russia.
Population, million people
Moscow and Moscow region
22.05
Saint Petersburg and Leningrad region
7.7
Krasnodar region
5.8
Sverdlovsk region
4.2
Rostov region
4.1
Republic of Bashkortostan
4.1
Republic of Tatarstan
4.0
Tyumen region
3.9
The Leningrad Region, as part of its agglomeration with St. Petersburg, represents a market with a high level of purchasing power among the population. The average monthly salary in St. Petersburg for 2023 was 130,720 rubles, and in 2025 it was 117.2 thousand rubles. In the Leningrad Region, it was 99.7 thousand rubles (9% less than in 2024).
The market of the Leningrad Region and St. Petersburg is characterized by:
- The retail trade turnover of the Leningrad Region and St. Petersburg in 2025 amounted to 4,077 billion rubles, which is 12.6% higher than in 2024. The retail trade turnover of the Leningrad Region in 2025 amounted to 950 billion rubles, which is 16.7% higher than in 2024;
- An efficient transport and logistics system for servicing the consumer market;
- Diversity of the consumer market – the presence of a large number of major target audiences and consumer niches;
- The post-industrial nature of consumption – high demand for innovative and high-tech products, information technologies, etc.;
- High demand in the service sector, entertainment, recreation, and tourism.
